IIR's Gross-to-Net Accounting Forum will be here before you know it - seats are already filling up! Since its introduction, the buzz for this event has been building more and more each week, with positive feedback from our growing attendee list. We're very pleased to be able to bring you the...
Pharma marketers are experiencing an environment of rapid charge. To name a few: Consumers are becoming more educated on disease and treatment Technology is rapidly changing, providing new marketing channels Competition within our industry is increasing and scientific innovation alone does not...