I am looking for books and articles that cut to the chase and explain SPIN selling model for B2B sales in a useful and practical way.
Of course googling it will return a lot of results but I am really after books and articles that people have read and benefited from.
Any links will be appreciated
I have to write a research paper on a person, place, or thing which has exerted significant amount of influences on the last decade. I sided with the Internet, but I want to limit my thesis to the effects of Internet on cognitive ability or processes, language, and culture.
Nicholas Carr's "Is...