Is it permissible to harm one to save many? Those who tend to say "yes" when faced with this classic dilemma are likely to be deficient in a specific kind of empathy, according to a report published in the scientific journal PLOS ONE...
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When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according to a new study in the Journal of Consumer Research. "Money and symbols of money are ubiquitous in our daily consumer environment, and money is linked to...
We're not always aware of how we are making a decision. Unconscious feelings or perceptions may influence us. Another important source of information - even if we're unaware of it - is the body itself. "Decision making, like other cognitive processes, is an integration of multiple sources of...