One of iOS4's tentpole features—right up there with multitasking and folders—launches today. It's called iAd, and it's coming to hog your screen and your bandwidth. Here's what one of the first looks like. More »
IPhone - Apple - Operating system - IPad - Testing and Tools
iAd, which is built into iOS 4, allows users to stay within their app while engaging with the ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content.