If I name myself "Billionaire," it won't make it a reality. Fish aren't lovable and they never will be. Sure, some of them are beautiful, but that doesn't change their standing as a valuable source of nutrients for a HUGE chunk of the world's population.
Holy cow. If I was a PETA...
That's what PETA is campaigning the world to change!
... maybe a Catfish only, but not fish LOL
Just so you know this is not made up see http://www.peta.org/sea_kittens/about.asp