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Sony's recent advertising campaign for India, "Because Your Girlfriend Bores You Shitless", has found its first detractors, contemporary UK feminist blog The F-Word. The site contends that the ads, featuring a long, one-sided diatribe from a girlfriend to her uninterested boyfriend, are misogynist and another example in a "never-ending series of insulting and annoying ads that Sony feels are appropriate to advertise its consoles."
The ad campaign, first publicized by Ads of the World, can be seen below.
This isn't the first time Sony's ad campaigns have caused controversy—three of its campaigns for the PSP have drawn international flack—and I'm sure it won't be the last. At the very least, it's impressive that Sony and its advertising agencies are still able to find ways to offend sensitive consumers. Michael McWhertor
PlayStation plays misogynist again [The F-Word via UK: Resistance]
[IMG]http://feeds.gawker.com/~a/kotaku/full?i=mqBNVa[/IMG]
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The ad campaign, first publicized by Ads of the World, can be seen below.
This isn't the first time Sony's ad campaigns have caused controversy—three of its campaigns for the PSP have drawn international flack—and I'm sure it won't be the last. At the very least, it's impressive that Sony and its advertising agencies are still able to find ways to offend sensitive consumers. Michael McWhertor
PlayStation plays misogynist again [The F-Word via UK: Resistance]
[IMG]http://feeds.gawker.com/~a/kotaku/full?i=mqBNVa[/IMG]
More...