Advertising Fail: McCormick’s Antioxidant Claim Is Vague, Misleading

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The McCormick company sells dried spices that can make your food taste a little better. Which should be enough to sell their product, but it apparently is not--because, in their current series of commercials, they're also pushing vague, possibly meaningless health benefits. Their buzzword of choice? Antioxidants. In a new series of "Spices for Health" ads that air during programming on Hulu, as well as on actual television, McCormick carefully highlights the high level of antioxidants found in their spices. Never... More »Post from: Blisstree
 
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