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Age Gate-gate: ESRB Issues Warnings To Industry On Violent Game Trailers
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<blockquote data-quote="gamer" data-source="post: 2457"><p><img src="http://kotaku.com/assets/resources/2007/06/esrb_rp_110.jpg" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" />The Entertainment Software Ratings Board today cracked down on a handful of notable violent game trailers, enforcing its advertising policy on trailers produced by video game publishers. In accordance with the <a href="http://kotaku.com/gaming/esrb/" target="_blank">ESRB</a>'s <a href="http://www.esrb.org/ratings/principles_guidlines.jsp" target="_blank">Principles and Guidelines for Responsible Advertising Practices</a>, notices from <a href="http://kotaku.com/gaming/2k-games/" target="_blank">2K Games</a> and D3 Publisher went out to multiple outlets today reflecting the ESRB's enforcement of these guidelines.</p><p>We received the following notice from D3 earlier today regarding the recently released advertisements for <em><a href="http://kotaku.com/gaming/dark-sector/" target="_blank">Dark Sector</a></em>, a PLAYSTATION 3 and Xbox 360 release. </p><p style="margin-left: 20px">We recently received a ruling from the ESRB stating that the two officially released Dark Sector gameplay montages have been deemed to contain excessive or offensive content; and to this end are not to be available for download or viewing, regardless of being placed behind an age gate. In order to comply with this ruling, the ESRB has requested that the two Dark Sector gameplay montages be pulled immediately upon receipt of this notice and no longer made available for view by consumers.</p><p>2K Games only requested in their media update notification for <em><a href="http://kotaku.com/gaming/the-darkness/" target="_blank">The Darkness</a></em> that "2K requests an age gate limiting the access to video footage to ages 17 and up." This is standard practice for all Mature-rated games since 2005.</p><p>In a statement, reports <a href="http://www.gamesindustry.biz/content_page.php?aid=26093" target="_blank">GamesIndustry.biz</a>, ESRB president <a href="http://kotaku.com/gaming/patricia-vance/" target="_blank">Patricia Vance</a> clarified by board's policy, stating that:</p><p style="margin-left: 20px">All trailers must still conform to ARC's Principles and Guidelines, which prohibit the display of excessively violent content or any content likely to cause serious offense to the average consumer. The notices issued recently by game publishers to third party websites are simply that - steps in a chain of publisher compliance with ARC guidelines and the ESRB enforcement system that have been occurring since their establishment seven years ago.</p><p>Following last week's news that <em><a href="http://kotaku.com/gaming/manhunt-2/" target="_blank">Manhunt 2</a></em> was issued an Adults Only rating by the board, one might speculate that the ESRB is making a more publicly visible and concerted effort to ensure that its policies are more strictly enforced, keeping inappropriate content from reaching the wrong audience. Michael McWhertor</p><p><a href="http://feeds.gawker.com/~a/kotaku/full?a=gSkAtk" target="_blank"><img src="http://feeds.gawker.com/~a/kotaku/full?i=gSkAtk" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></img></a></p><p></p><p></p><p><a href="http://kotaku.com/gaming/age-gate_gate/esrb-issues-warnings-to-industry-on-violent-game-trailers-272148.php" target="_blank">More...</a></p></blockquote><p></p>
[QUOTE="gamer, post: 2457"] [IMG]http://kotaku.com/assets/resources/2007/06/esrb_rp_110.jpg[/IMG]The Entertainment Software Ratings Board today cracked down on a handful of notable violent game trailers, enforcing its advertising policy on trailers produced by video game publishers. In accordance with the [URL="http://kotaku.com/gaming/esrb/"]ESRB[/URL]'s [URL="http://www.esrb.org/ratings/principles_guidlines.jsp"]Principles and Guidelines for Responsible Advertising Practices[/URL], notices from [URL="http://kotaku.com/gaming/2k-games/"]2K Games[/URL] and D3 Publisher went out to multiple outlets today reflecting the ESRB's enforcement of these guidelines. We received the following notice from D3 earlier today regarding the recently released advertisements for [I][URL="http://kotaku.com/gaming/dark-sector/"]Dark Sector[/URL][/I], a PLAYSTATION 3 and Xbox 360 release. [INDENT]We recently received a ruling from the ESRB stating that the two officially released Dark Sector gameplay montages have been deemed to contain excessive or offensive content; and to this end are not to be available for download or viewing, regardless of being placed behind an age gate. In order to comply with this ruling, the ESRB has requested that the two Dark Sector gameplay montages be pulled immediately upon receipt of this notice and no longer made available for view by consumers.[/INDENT] 2K Games only requested in their media update notification for [I][URL="http://kotaku.com/gaming/the-darkness/"]The Darkness[/URL][/I] that "2K requests an age gate limiting the access to video footage to ages 17 and up." This is standard practice for all Mature-rated games since 2005. In a statement, reports [URL="http://www.gamesindustry.biz/content_page.php?aid=26093"]GamesIndustry.biz[/URL], ESRB president [URL="http://kotaku.com/gaming/patricia-vance/"]Patricia Vance[/URL] clarified by board's policy, stating that: [INDENT]All trailers must still conform to ARC's Principles and Guidelines, which prohibit the display of excessively violent content or any content likely to cause serious offense to the average consumer. The notices issued recently by game publishers to third party websites are simply that - steps in a chain of publisher compliance with ARC guidelines and the ESRB enforcement system that have been occurring since their establishment seven years ago.[/INDENT] Following last week's news that [I][URL="http://kotaku.com/gaming/manhunt-2/"]Manhunt 2[/URL][/I] was issued an Adults Only rating by the board, one might speculate that the ESRB is making a more publicly visible and concerted effort to ensure that its policies are more strictly enforced, keeping inappropriate content from reaching the wrong audience. Michael McWhertor [URL="http://feeds.gawker.com/~a/kotaku/full?a=gSkAtk"][IMG]http://feeds.gawker.com/~a/kotaku/full?i=gSkAtk[/IMG]</img>[/URL] [url=http://kotaku.com/gaming/age-gate_gate/esrb-issues-warnings-to-industry-on-violent-game-trailers-272148.php]More...[/url] [/QUOTE]
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