Dvix TV is trying to be like Netflix or even closer Apple yet it does cost more than if you were to get Netflix far cheaper and more than buying them one at a time.
This will give you an idea of the costs
http://www.wbshop.com/DivX-Downloads/DIVX,default,sc.html?adid=DivxFindMovies
Netflix
http://www.netflix.com/HowItWorks
Had to come back and express one thought that kept bugging me Dvix has been the standard for pirated videos for years. That said Dvix making it's debut as an online video portal makes me 'Face Palm'
http://rob.nu/wp-content/uploads/2009/09/FacePalm.jpg