Previous research from the U.S. and the U.K. has shown that "pre-drinking" or "frontloading" often leads to heavy drinking by young people in public settings and can lead to greater harm. Pre-drinking typically occurs in locations where low-cost alcohol that is usually bought off-premise is consumed, rapidly and in large quantities. A study using Swiss data has found that pre-drinking, when combined with on-premise drinking, leads to almost twice as much drinking and negative outcomes...
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