They haven't completely won yet, they've only got some of the bigger companies on their side. The number are kind of skewed also. They claim that twice as many Blu-Ray discs have sold as have HD-DVD. But they don't mention that twice as many titles have been released on Blu-Ray than on HD-DVD so of course more Blu-Rays have sold. Had you bought one copy of every Blu-Ray and every HD-DVD, the numbers would favor Blu-Ray. Many people agree that HD-DVD provides a higher quality video even though Blu-Ray discs can hold more data. There are also better formats in the works(such as holographic DVDs) that may end up taking over both Blu-Ray and HD-DVD in the upcoming years before they get widespread. Regular DVDs are still here to stay for years to come, especially with upconverters and all of the standard definition TVs out there. Not to mention people don't want to re-buy their entire DVD collection just to get HD quality.