Can you put Hi Def video on a DVD-R and play on a blu-ray player in High Def?

Can you put Hi Def video on a DVD-R and play on a blu-ray player in High Def? A while ago a videographer explained to me a procedure for putting high def content on a regular DVD but it only holding a few minutes worth. I didn't understand what he was talking about. Anyone know of the trick he was talking about?
 
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