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Health and Fitness
Data Mining By Drug Companies Raises Concern
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<blockquote data-quote="tD33NAt" data-source="post: 2060097" data-attributes="member: 124445"><p>The Los Angeles Times examines a practice called data mining in which drug companies track how doctors prescribe medications by obtaining data from pharmacies and health insurers. "That information has become not just a powerful sales and marketing tool for the pharmaceutical industry but also a source of growing concern among some elected officials, healthcare advocates and legal authorities...," the Times reports. "Knowing in detail what individual doctors are prescribing enables drug makers to fine-tune their messages when sales reps call on doctors...<a href="http://feedads.g.doubleclick.net/~a/F6zvTCKsFPA0i3BNZfMTQsEKEjQ/0/da" target="_blank"><img src="http://feedads.g.doubleclick.net/~a/F6zvTCKsFPA0i3BNZfMTQsEKEjQ/0/di" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></a></p><p><a href="http://feedads.g.doubleclick.net/~a/F6zvTCKsFPA0i3BNZfMTQsEKEjQ/1/da" target="_blank"><img src="http://feedads.g.doubleclick.net/~a/F6zvTCKsFPA0i3BNZfMTQsEKEjQ/1/di" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></a></p><p></p><p><img src="http://feeds.feedburner.com/~r/mnt/healthnews/~4/klx69cyYuoY" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></p><p></p><p><a href="http://feedproxy.google.com/~r/mnt/healthnews/~3/klx69cyYuoY/174013.php" target="_blank">More...</a></p></blockquote><p></p>
[QUOTE="tD33NAt, post: 2060097, member: 124445"] The Los Angeles Times examines a practice called data mining in which drug companies track how doctors prescribe medications by obtaining data from pharmacies and health insurers. "That information has become not just a powerful sales and marketing tool for the pharmaceutical industry but also a source of growing concern among some elected officials, healthcare advocates and legal authorities...," the Times reports. "Knowing in detail what individual doctors are prescribing enables drug makers to fine-tune their messages when sales reps call on doctors...[URL="http://feedads.g.doubleclick.net/~a/F6zvTCKsFPA0i3BNZfMTQsEKEjQ/0/da"][IMG]http://feedads.g.doubleclick.net/~a/F6zvTCKsFPA0i3BNZfMTQsEKEjQ/0/di[/IMG][/URL] [URL="http://feedads.g.doubleclick.net/~a/F6zvTCKsFPA0i3BNZfMTQsEKEjQ/1/da"][IMG]http://feedads.g.doubleclick.net/~a/F6zvTCKsFPA0i3BNZfMTQsEKEjQ/1/di[/IMG][/URL] [IMG]http://feeds.feedburner.com/~r/mnt/healthnews/~4/klx69cyYuoY[/IMG] [url=http://feedproxy.google.com/~r/mnt/healthnews/~3/klx69cyYuoY/174013.php]More...[/url] [/QUOTE]
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