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Don't Worry, There's Still Space For T-shirts: Downloads Hit The Merch Table
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<blockquote data-quote="muzikfrk" data-source="post: 1966"><p><img src="http://idolator.com/assets/resources/2007/06/1409666596_m.jpg" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" />Over the weekend, Reuters took a look at the Atlanta-based company <a href="http://discrevolt.com/" target="_blank">DiscRevolt</a>, which allows touring bands to sell digital copies of their record without lugging a computer around on tour: </p><p style="margin-left: 20px">The company provides artists with customized prepaid cards that fans can redeem for MP3 <a href="http://idolator.com/tunes/downloads/" target="_blank">downloads</a> on its Web site. Here's how it works: Artists buy in bulk a set of cards that they can design with their own custom artwork and text. Each card has a unique redemption code and holds 15 credits. Participating artists then upload their music in MP3 format to their profile on the <a href="http://idolator.com/tunes/discrevolt/" target="_blank">DiscRevolt</a> site, which can also accommodate a bio, contact info and artwork. Bands can either sell or give away these cards to fans, who use the redemption code to download individual tracks -- one credit per track.</p> <p style="margin-left: 20px">Where pressing CDs generally costs on average of $1 per disc -- excluding cover art and booklets -- DiscRevolt prices range from 100 cards for $99 (99 cents each) to 1,000 cards for $450 (45 cents each). Larger bulk orders can run as low as 25 cents per card.There are no further per-track costs for tracks downloaded from the site. Artists pocket the cash they make by selling the cards individually -- typically between $5 and $10. And even kids without a credit card can buy them.</p><p>While the piece itself is a little press-releasey (seriously, any sentence that starts "And even..." is straight out of the marketing handbook to our ears), DiscRevolt's model sounds pretty straightforward to us; also, DiscRevolt is currently MP3-only, which at the very least allows for wide compatibility with potential buyers. The only qualm we have about the company's plans, really, is its 15-credits-per-card model--since you can only use those credits to buy music from the artists you got the card from (as well as a few "featured" songs), that setup feels to us like it's just encouraging lots of skit-filled concept albums to be unleashed on the digital world. </p><p><a href="http://www.reuters.com/article/musicNews/idUSN2318297420070623" target="_blank">Digital riches await savvy indie bands</a> [Reuters]</p><p><a href="http://discrevolt.com/" target="_blank">DiscRevolt</a> [Official site]</p><p><a href="http://feeds.gawker.com/~a/idolator/full?a=q7QJru" target="_blank"><img src="http://feeds.gawker.com/~a/idolator/full?i=q7QJru" alt="" class="fr-fic fr-dii fr-draggable " data-size="" style="" /></img></a></p><p></p><p></p><p><a href="http://idolator.com/tunes/don.t-worry%2C-there.s-still-space-for-t_shirts/downloads-hit-the-merch-table-271826.php" target="_blank">More...</a></p></blockquote><p></p>
[QUOTE="muzikfrk, post: 1966"] [IMG]http://idolator.com/assets/resources/2007/06/1409666596_m.jpg[/IMG]Over the weekend, Reuters took a look at the Atlanta-based company [URL="http://discrevolt.com/"]DiscRevolt[/URL], which allows touring bands to sell digital copies of their record without lugging a computer around on tour: [INDENT]The company provides artists with customized prepaid cards that fans can redeem for MP3 [URL="http://idolator.com/tunes/downloads/"]downloads[/URL] on its Web site. Here's how it works: Artists buy in bulk a set of cards that they can design with their own custom artwork and text. Each card has a unique redemption code and holds 15 credits. Participating artists then upload their music in MP3 format to their profile on the [URL="http://idolator.com/tunes/discrevolt/"]DiscRevolt[/URL] site, which can also accommodate a bio, contact info and artwork. Bands can either sell or give away these cards to fans, who use the redemption code to download individual tracks -- one credit per track.[/INDENT][INDENT]Where pressing CDs generally costs on average of $1 per disc -- excluding cover art and booklets -- DiscRevolt prices range from 100 cards for $99 (99 cents each) to 1,000 cards for $450 (45 cents each). Larger bulk orders can run as low as 25 cents per card.There are no further per-track costs for tracks downloaded from the site. Artists pocket the cash they make by selling the cards individually -- typically between $5 and $10. And even kids without a credit card can buy them.[/INDENT] While the piece itself is a little press-releasey (seriously, any sentence that starts "And even..." is straight out of the marketing handbook to our ears), DiscRevolt's model sounds pretty straightforward to us; also, DiscRevolt is currently MP3-only, which at the very least allows for wide compatibility with potential buyers. The only qualm we have about the company's plans, really, is its 15-credits-per-card model--since you can only use those credits to buy music from the artists you got the card from (as well as a few "featured" songs), that setup feels to us like it's just encouraging lots of skit-filled concept albums to be unleashed on the digital world. [URL="http://www.reuters.com/article/musicNews/idUSN2318297420070623"]Digital riches await savvy indie bands[/URL] [Reuters] [URL="http://discrevolt.com/"]DiscRevolt[/URL] [Official site] [URL="http://feeds.gawker.com/~a/idolator/full?a=q7QJru"][IMG]http://feeds.gawker.com/~a/idolator/full?i=q7QJru[/IMG]</img>[/URL] [url=http://idolator.com/tunes/don.t-worry%2C-there.s-still-space-for-t_shirts/downloads-hit-the-merch-table-271826.php]More...[/url] [/QUOTE]
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