Infiniti has a goal. It plans to sell over 600,000 cars around the world by 2016. That means a few things need to happen. First, the brand needs to expand to new and emerging markets, notably Russia, China, and South America. These are the same rapidly growing markets parent company Nissan has targeted with the revival of the Datsun nameplate as its new low-priced brand. Second, Infiniti needs to expand the number of categories it’s competing in.
