Chrysler is hoping to expand the appeal of its Ram truck brand by offering a premium model that will appeal to those put off by the flashier Longhorn trim. A body colored front fascia and rear bumper replace the chrome of the Longhorn (although chrome is optional on 2500 and 3500 models), while the grille inserts come from the Ram Sport. Hemi, Cummins, and Ram badges have been removed, and a simple “Limited” badge joins the Ram logo on the tailgate.
