What's the most effective way to convince young women to cut back on their indoor tanning, a habit that hikes their risk of melanoma, the deadliest form of skin cancer, by 75 percent? Warn them that it will cause leathery, wrinkled skin. "They're not worried about skin cancer, but they are worried about getting wrinkled and being unattractive," said June Robinson, a professor of dermatology at Northwestern University Feinberg School of Medicine and senior author of a May 17 paper in Archives of Dermatology reporting the findings... 
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