Gag Order: SCEA Prez: "We Don't Buy Exclusivity"

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With a recent batch of exclusives that were traditionally on the PlayStation family of platforms making for greener Xbox 360 pastures—Fatal Inertia, Beautiful Katamari, Ace Combat 6, Devil May Cry 4, et al.—some might wonder how Microsoft is pulling it off. The answer? Money and lots of it. From the funding of development to co-marketing dollars to advances on future episodic content, it may be costing Microsoft a pretty penny to secure titles from the Sony stable. How will SCEA counter? We're not... sure. But according to SCEA president Jack Tretton, we can sleep soundly knowing that Sony will never lower themselves to outright paying for exclusivity like some kind of desperate john.
In an interview with PSM, Tretton revealed that "We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for lack of a better term, bribe somebody to only do a game on our platform. We earn it." It's like respect, I suppose, but for publishers and hardware manufacturer executives. A rare breed of respect.
Tretton also evaluated the third and first party health of the Big Three, stating that "Microsoft is too dependent on the third-party community, and Nintendo is too [dependent] on first-party. We like to feel that we got a pretty good mix." You know what's a better mix, Jack? Those Planters party peanuts with the pistachios. Man, those are good.
Look for the full interview in the latest issue of PSM.
Thread: SCEA President: "We don't buy exclusivity." [GamesRadar Forums, thanks Tyler]
[IMG]http://feeds.gawker.com/~a/kotaku/full?i=mifQVY[/IMG]


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