When people, groups, or organizations are looking for a fresh perspective on a project, they often turn to a brainstorming exercise to get those juices flowing. An upcoming study from Applied Cognitive Psychology suggests that this may not be the best route to take to generate unique and varied ideas. The researchers from Texas A&M University show that group brainstorming exercises can lead to fixation on only one idea or possibility, blocking out other ideas and possibilities, and leading eventually to a conformity of ideas...
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