Hey Batter Batter: Xbox Night At The Ballpark

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What better way to promote the Xbox 360 in Japan, that Xbox Night at Yakult Swallows Jingu Stadium. At the door, four thousand baseball fans were given Xbox 360 pamphlets and Xbox 360 umbrellas. Nothing says gaming like umbrellas! Microsoft Japan CEO Darren Houston wore a "360" jersey and threw out the first pitch.
Trusty Bell bundles were given to the Yakult Swallows and to the Seibu Lions. A console and a Swallows t-shirt were also given away to a lucky fan. Microsoft also showed a Trusty Bell ad (an Xbox 360 game that folks are actually buying!) on the JumboTron, and thousands of Japanese people realized that if they wanted to play this game, they'll need to buy an Xbox 360. (Or they could just wait until it eventually hits the PS3!)
During the seventh inning stretch, the spectators stood up and opened their umbrellas, which is apparently a custom at Jingu Stadium. How curious! Off the field, former big leaguer and funny guy Kasuhisa Ishii was given a free Xbox 360 as well. He was also given games like Blue Dragon, Gears of War and the ubiquitous THE iDOLM@STER. Ishii said he likes shooting games, so Gears should let him shoot stuff. One of the better Microsoft Japan PR events in recent memory. Too bad they picked a team with a low attendance — the stands look kinda empty. Better than nothing, I guess. Brian Ashcraft
Xbox Night [Famitsu]
Xbox Night [Game Watch]
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