How to maximize sales?

bugs

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In order to maximize sales, the four alternative goals must be applied.

These are Maximize Consumption, Maximize Choice, Maximize Consumer Satisfaction, and Maximize Life Quality.

Now, my real question is...

These four, aims to maximize sales and so....

How important are these?
And these four alternative goals are under what specific topic?
and what are the keywords that I have to look for in finding more information about these four?

thanks.
 
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