Jun 19, 2025
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<blockquote data-quote="dnice" data-source="post: 1959314" data-attributes="member: 257994"><p>maybe something tied to the current environment. I always wonder how a recession would affect brand leaders and help generics. Example, Coke's performance vs. generic cola</p><p></p><p>Also can research how ad strategies change. Leaders may turn into more generics in recession to appeal to common person instead of high end user. I think it would be interesting. </p><p></p><p>good luck!</p></blockquote><p></p>
[QUOTE="dnice, post: 1959314, member: 257994"] maybe something tied to the current environment. I always wonder how a recession would affect brand leaders and help generics. Example, Coke's performance vs. generic cola Also can research how ad strategies change. Leaders may turn into more generics in recession to appeal to common person instead of high end user. I think it would be interesting. good luck! [/QUOTE]
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