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With over 70,000 people watching him from the stands, Mickelson will take dead aim from one of Qualcomm Stadium's end zones and fire at a target in the opposite end zone. Depending on the target he hits -- and we're assuming he's going to hit one because, well, he's Phil Mickelson -- his sponsor KPMG will donate to First Book, a nonprofit organization, that connects book publishers and community organizations to provide access to new books for children in need.
The "KPMG Chip4Charity," that's what it's being called on the company's website, will give Mickelson one shot to earn as much as $1 million (if he hits the bulleye center ring) for First Book -- which apparently comes out to 400,000 books.
That, friends, is a lot of books.*Assuming he brings his A-game to the stadium, Mickelson should win a bunch books for some very deserving kids in a couple weeks.