SFE 2011: Selling Value With Customer-Centric Strategies

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eyeforpharma's SFE 2011, April 27-29, Barcelona was an undisputed success. With over 560 attendees and more than 50 industry leaders including Jane Griffiths (IVP, Janssen Cilag), Charlotte Sibley (SVP, Shire) Javed Alam (VP Sales, Novartis) offering keen insights on all of the latest trends and challenges, it's no wonder 92% of this year's delegates said they would recommend the conference to a friend. Hot topics, top speakers Francesco Frattini, Business Development Director, Roche told attendees about his company's initiatives around CSO & outsourcing...


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