The Bobble Jug Is Using Cuteness To Decrease Water Bottle Waste

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Water filtration may not be the sexiest retail category, but a little company called Move Collective is trying to change all that. Last year, they released Bobble, a very cute bottle that filters water as you drink it. And now they're taking on Brita with the Bobble Jug, a 64 ounce home filtration product. The company has sold over 7 million Bobble bottles in the last year, and they're hoping that a little design and function improvement will help cut into the waste created each day by disposable water bottles being emptied and discarded. More »Post from: Blisstree
 
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