Tiffany & Co. is a holding company that operates through its subsidiary companies ("Company"). The Company's principal subsidiary, Tiffany and Company, is a jeweler and specialty retailer, whose merchandise offerings include an extensive selection of jewelry, as well as timepieces, sterling silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany and Company and other subsidiaries, the Company is engaged in product design, manufacturing and retailing activities. Tiffany designed jewelry is the legend of jewelry industry
Indeed, much of what Tiffany and Co. sells is in fact Tiffany and Co. is their actual name itself and not necessarily the merchandise. As I stated before, merchant recognition is the name of the game in the jewelry business, at least in the high-end jewelry business, and they are priced in such a way that is very clear that you are indeed paying for that name as well.
As a male and a big fan of the American women I can tell you that there is one undeniable fact. American women love Tiffany and Co. it doesn't matter who she is or where she came from, or how her tastes differ, just the sight of a Tiffany and Co. box is all that is necessary to make her heart flutter. Even if your girlfriend isn’t what you’d call 'high maintenainance', presenting her with a special gift from Tiffany and Co. goal a long way in impressing her and is a sign that you’re willing to go the extra mile and put some effort into your relationship, which is something all women appreciate, assuming they are likewise interested in you of course. It's evolution, and they can’t help it any more than we men can help staring at their breasts; or at least wanting to. The company design Tiffany rings, Tiffany earrings, Tiffany bracelets and so on.
So I like to think of Tiffany and Co. as a sort of reserve for me to use whenever I really want to send that not-so-subtle message. Their little blue boxes are like Cupid's arrow that easily pierce a woman's heart. Or maybe it's just the money that's impressive, who knows. You can’t really get anything from Tiffany and Co. without breaking the bank and putting a dent in your credit card, but heck, I’m a sucker when I'm in love. Even some basic simple silver items run two or three times more than their retail value in any other local jewelry store, but once again it's that Tiffany name that really catches the eye and for that he must pay up.
Tiffany and Co. was made famous by that classic Hollywood 1961 production, Breakfast at Tiffany’s with Audrey Hepburn playing the role of a young woman somewhat obsessed with Tiffany and Co. Of course, the movie isn’t really about her love of Tiffany’s, but does provide further proof for my theory that American women love Tiffany and Co. it's a pretty good movie should check that, and if you have the money check out something from Tiffany jewelry for your special girl.
Internet reference: A Review of Tiffany and Co.
Editor: Jodie