ishameluvu
New member
- Mar 18, 2009
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I will be comparing two-way communication, the role of mass media and social marketing.
One difference between the two ways communication, the role of mass media and social marketing is that social marketing can be expensive to do social activities, whereas, the role of mass media doesn’t cost a lot. For example, you can get free newspapers at your house; the disadvantage is that not everyone read the newspapers.
Social marketing
One advantage about social marketing is that goals to improve health and reduce health inequalities are achievable. A disadvantage for social marketing is that it can be expensive as you might need to change social activities, effort, and sacrifice and invest time which might be a bad thing for the target audience as they might not have the time, money and effort to change their lifestyle. An additional advantage for social marketing is that customers are place at the centre. Another good thing concerning social marketing is you can achieve measurable impacts. Another advantage is that it recognises that there are always a range of options or approaches that could be used to achieve particular goals. Another good thing concerning social marketing is that it examines all the factors that compete for people’s attention and willingness to adopt designed behaviour. A disadvantage concerning social marketing is that aimed only aims at young people research.
Another advantage for social marketing is the evolved state of word-of-mouth marketing, using new, Internet-based social media. Social media includes a plethora of social site people can use to spread the word about their business or Website. Social marketing offers the advantage of being inexpensive, but at the same time, it provides a highly targeted audience. In the correct and experienced hands, social marketing can multiply the profits of any business by increasing the number of customers.
One difference between the two ways communication, the role of mass media and social marketing is that social marketing can be expensive to do social activities, whereas, the role of mass media doesn’t cost a lot. For example, you can get free newspapers at your house; the disadvantage is that not everyone read the newspapers.
Social marketing
One advantage about social marketing is that goals to improve health and reduce health inequalities are achievable. A disadvantage for social marketing is that it can be expensive as you might need to change social activities, effort, and sacrifice and invest time which might be a bad thing for the target audience as they might not have the time, money and effort to change their lifestyle. An additional advantage for social marketing is that customers are place at the centre. Another good thing concerning social marketing is you can achieve measurable impacts. Another advantage is that it recognises that there are always a range of options or approaches that could be used to achieve particular goals. Another good thing concerning social marketing is that it examines all the factors that compete for people’s attention and willingness to adopt designed behaviour. A disadvantage concerning social marketing is that aimed only aims at young people research.
Another advantage for social marketing is the evolved state of word-of-mouth marketing, using new, Internet-based social media. Social media includes a plethora of social site people can use to spread the word about their business or Website. Social marketing offers the advantage of being inexpensive, but at the same time, it provides a highly targeted audience. In the correct and experienced hands, social marketing can multiply the profits of any business by increasing the number of customers.