What is the wholesale price I should sell my headphones to retailers?

Samantha

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My premium headphones will soon be retailed on our website for $99.99.
What is the wholesale price I should sell them to retailers? I understand this depends on the size of the retailer, how much they order etc... but are they general guidelines other than calculating the cost of material+cost of labor+overheads? Do I need to know how much I want before approaching retailers? Shall I leave place for bargain and say a little higher than my final price?
Also, I would like to know, if the retailer decides to sell them in stores for $120 dollars or more, am I still able to keep them at $99.99 on my website? Or will it not be accepted by the retailer?
Thanks for your help!
 
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