As long as ownership makes a huge profit through mediocrity, there is no sense of urgency. That is the problem in the NFL and other pro leagues -- a franchise prints money no matter what kind of product masquerades as a "contender".
They need a franchise QB for starters. MAybe they can get Matt Barkley by trading up to the #1 pick. Carson Palmer is done. The DBs need to be replaced with man to man specialists. Take us back to when they had nnamdi, routt and johnson locking up.