Where can I complain against false Nutrition Facts on food package?

niting

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I have bought some commodities from Indian grocery shop in Bay area. It is really a bad experience seeing all the lies they put on Nutrition Facts label. They just put anything on any item, I usually buy after looking at the Nutrition facts, after coming home and some research I found what that put on package is just plain false.

I really want them to be punished for playing with consumers health by providing wrong information and there by breaking the law.
Just to clarify, I am in Sunnyvale, California USA.
 
Here's a place to start:
http://www.usda.gov/wps/portal/!ut/p/_s.7_0_A/7_0_1OB?navtype=SU&navid=FOOD_NUTRITION

Also report the grocer to your local Better Business Bureau. It should be listed in your yellow pages; if not, contact the Chamber of Commerce to get the number.
 
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