Why did Wendy's stock crash while McDonald's, KFC & Taco Bell stock went up?

Hello

Member
I thought fast food was recession-proof.............well McDonald's and Yums Inc. seemed to do just fine during the recession...........
but Wendy's plummeted in 2007. Why?
 

diesel

Member
every since Dave Thomas died wendi's has been struggling with its image. for some reason no one likes it anymore other than drunk people at 2am
 
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