Why don't Jehovah's Witnesses like using the word "shunning?"?

[MagpieofEden]

This question is open to all who may care to offer their opinions and I invite the JWs themselves to give their viewpoint..

I have noticed on several questions on this website concerning disfellowshipping, the JWs seem to take offence at the word "shunned" instead of "disfellowshipped."

Isn't it the same thing? When someone is disfellowshipped, you don't speak to them or acknowledge them. That is shunning someone.

I would appreciate polite and respectful answers, this is a sincere question asked out of genuine curiousity.

Thanks!