If I name myself "Billionaire," it won't make it a reality. Fish aren't lovable and they never will be. Sure, some of them are beautiful, but that doesn't change their standing as a valuable source of nutrients for a HUGE chunk of the world's population.
Holy cow. If I was a PETA...
No, because they're idiots that don't understand basic biology. They're not pro-animal, they're anti-human (which is ironic, since we're animals, too).
Is it a cheap publicity stunt...more for laughs than actual job done. Also, why aren't they campaigning against the use of real bear skin fur hats worn by the british royal guards. Are these guys even taken seriously?