Nike shoes , which takes the first place in American sport shoes market and shares the market of 40%, has absolute advantages. However, its overload status is challenged frequently by Adidas, Puma, and New balance in recent years.
Nike, which takes the first place in American sport shoes market and shares the market of 40%, has absolute advantages. Nike is good at advertising and technological innovation, like to invite sport stars to be its spokesman, and Nike dunks, Jordan shoes, Nike air force one of Nike are particularly favored by customers..
Nike has a strong ability of Research and Development; its new style is always fashionable shoes in appearance and professional in function, such as Nike air max, Jordan shoes, and Nike air force one and so on. Of its leading design combined with its spotless quality, so that she could like those parts of the world of sport's reputation. Because of its high technological content, Nike's shoes are more expensive than other brands, but mainstream consumption market pays little attention to technology, Nike gets adrift with market, and its sale falls by 13%
Puma is created by the little brother of Adidas Founde River. Puma shoes lives in the shadow of the Adidas for some time, but now followed by as Adidas, or bears away the market share of Adidas, and it look forward to occupy 10% of the U.S. market. . Puma's design style to meet the fashion, the use of entertainment stars Brad Pitt, so that advertising, consumer goal is to hobbledehoys
New balance shoes: its style is anti-Puma and anti-Nike. It is down-to-earth and its orientation is the old people. It doesn’t use advertise or a pop star to stand for its image, instead of this, the New balance spends more attention to produce more shoes in different sizes.
However, Adidas, Puma and New balance have never produced so famous and classical styles such as Nike air max, Jordan shoes, and Nike air force one and so on.
Editor: shine
From:Analysis of American Sport Shoes Market in 2006 - Steven ZHAO
Nike, which takes the first place in American sport shoes market and shares the market of 40%, has absolute advantages. Nike is good at advertising and technological innovation, like to invite sport stars to be its spokesman, and Nike dunks, Jordan shoes, Nike air force one of Nike are particularly favored by customers..
Nike has a strong ability of Research and Development; its new style is always fashionable shoes in appearance and professional in function, such as Nike air max, Jordan shoes, and Nike air force one and so on. Of its leading design combined with its spotless quality, so that she could like those parts of the world of sport's reputation. Because of its high technological content, Nike's shoes are more expensive than other brands, but mainstream consumption market pays little attention to technology, Nike gets adrift with market, and its sale falls by 13%
Puma is created by the little brother of Adidas Founde River. Puma shoes lives in the shadow of the Adidas for some time, but now followed by as Adidas, or bears away the market share of Adidas, and it look forward to occupy 10% of the U.S. market. . Puma's design style to meet the fashion, the use of entertainment stars Brad Pitt, so that advertising, consumer goal is to hobbledehoys
New balance shoes: its style is anti-Puma and anti-Nike. It is down-to-earth and its orientation is the old people. It doesn’t use advertise or a pop star to stand for its image, instead of this, the New balance spends more attention to produce more shoes in different sizes.
However, Adidas, Puma and New balance have never produced so famous and classical styles such as Nike air max, Jordan shoes, and Nike air force one and so on.
Editor: shine
From:Analysis of American Sport Shoes Market in 2006 - Steven ZHAO