Actors & high end fashion brands?

jacqueedarcy

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How do actors/celebs get attached to certain fashion brands? For example Steinfeld with Mui Mui & Rodarte with Blanchett. Do their agents suggest to wear certain brands or do the actors themselves just choose to wear these brands because they like the style? It seems actors are the "sponsorship" for the lines.

I would guess that the brands seek out certain actors to unofficially 'represent' them at red carpet premiers (journalists always ask "who" are they wearing). I wonder if the actors actually like those dresses because some of them look HIDEOUS.
 
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