Ads In Range: Quake Wars Gets In-Game Ads

[gamer]

Enemy Territory: Quake Wars seems like it's been in development forever. We're close to a public beta, but a release date? I'm sure it's another one of those "when it's done" sort of things. With an online game such as this, expect a great deal of post-release development as well.
When the team-based first person shooter does ship, it will have one feature that will supposedly help pay for the half-decade of development—in-game ads. Neil Postlethwaite of Splash Damage says it's not all bad:

ETQW will feature appropriate advertisements in select locations of our levels. The ads aren't intrusive and you won't have to interact with them; they'll just be part of the normal environment. In fact, there are some places it's quite odd not to have an advertisement - the sides of container trucks, for example. Great care is being taken to ensure that all our ads are appropriate for the game world and we have absolute approval rights in this area. If it's not appropriate or it's distracting, it won't go in.​

I feel ever so slightly soothed. It's better than swapping out gun meshes for tacos, that's for damn sure. Michael McWhertor
A Word About In-Game Ads [Enemy Territory: Quake Wars Community]
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