Advertising on a truck?

T

true_patriotism

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My father is an independent truck driver who recently bought a new truck. His new truck has a lot of empty space on it and he's considering selling advertising space on it. With as much as he travels the advertisement on the truck would be seen a lot.

How would he go about doing that? Would he get in touch with individual businesses or some kind of marketing agency?

Any help would be appreciated.
 
I think he should advertise on his truck. like on his truck he could have ' ADVERTISE YOUR BUSINESS HERE CALL *********.
OR 'RENT THIS SPACE ...ADVERTISE HERE. COAST 2 COAST. CALL*********
 
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