i was recommended bag balm when I got mine done. You want to put on a very thin layer though, if you put to much on it will take take some of the ink off. use it mostly with colored tattoos.
Wash it 3-4 times a day for about 30 days. Letting it rinse under hot water is also good for it. Only keep wrap around it the day that you get it for when you go to bed. Other than that, leave it open, it needs to breath.