For many people, Fido and Fluffy are more than just pets, they're true and equal members of the family. And it's not hard to see why. Our pets greet us at the door after a long day of work, settle in our laps while we're watching TV, or 'sing' along when we hum a tune. They provide companionship and even a sense of comfort. We like to believe that our pets are good for us, that they enrich our lives and make us happier, and messages in media and advertising reinforce these beliefs...
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