Bloom Health announced a partnership with the American Lung Association. Starting early 2011, Bloom Health will offer free and premium versions of the Lung Association's Freedom From Smoking® program through its Virtual Shelf™, an online marketplace where employers use a defined contribution approach to help fund their employee's health insurance plans and related services that are tailored to each individual's unique needs. The Freedom From Smoking program leverages evidence-based lessons, modules and tools to positively support consumers in their efforts to quit smoking... 
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