BOHICA?: MS Smashes Piggy Bank To Secure GTA IV Episodic Content

[gamer]

The decision to keep GTA IV episodic content off the PS3 is a mean one. It may also have a big impact on both sales of the game and of the 360 and PS3 consoles themselves, so what could possibly lure Take-Two into going steady with Microsoft?
Oh, about $50,000,000.
This was revealed in Take-Two's second quarter fiscal 2007 results conference call. When asked for details on the move by analyst Evan Wilson, of Pacific Crest Securities, Take Two's CFO Lainie Goldstein disclosed both the sums involved and prospective release dates:

The first 25 is for the first episodic content package that's supposed to go out and that is in March of '08. That's why it moved into current because it's in the next 12 months. The second 25 will be for the second episodic, the episode, and that will be later in fiscal '08.
​

So Microsoft ponied up $25 million a pop for exclusive rights to two GTA IV episodic downloads. Hooley dooley. Bets are now being taken on just how much these things are going to cost. Luke Plunkett
Take-Two Interactive Software, Inc. Conference Call [Take-Two]
[IMG]http://feeds.gawker.com/~a/kotaku/full?i=nBa6Qc[/IMG]


More...