Brad Keselowski gets pepper-sprayed in new ESPN ad

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One of the most clever elements of ESPN's NASCAR coverage is its annual ad campaign, showing NASCAR drivers with the kind of absurdity that we love. Already this year we've seen Jimmie Johnson caring for a pricklebear and Carl Edwards contemplating cannibalism, and now we have Brad Keselowski triumphing over vast odds to continue winning. If winning were easy, losers would do it.
 
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