Buying a new car (mazda 3) and negotiating with the dealer?

jl_0517

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I'm planning to buy a 2012 Mazda 3 iTouring this weekend. auto transmission, no options & accessorys, and packages, or extras.

I had a few questions and I'm looking for tips on negotiating. How much does the Mazda 3 normally get negotiated down? and any tips for negotiating??

For example, I look up rebates that the manufacturer offers to the dealer on edmunds.com and it said up to $750. is there any way I can use that to negotiate the price lower?

Any tips/help is appreciated! This is the first time I'm buying a car.
 
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