We have shown in our first clinical study of our novel prototype cigarettes that it is possible to reduce smokers' exposure to certain smoke toxicants. The only way to be certain of avoiding the risks of smoking is not to smoke. And reducing the health risks of smoking has been the overriding aim of tobacco research for many years. It is known that the risk of developing smoking-related disease is greater in people who smoke more cigarettes per day and for longer periods...
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