Cost-effectiveness research will become more important as EU responsibility for the pharmaceutical sector moves to the Health and Consumer policy directorate, Lynne Taylor and Peter Mansell report. Consumer advocates and industry critics have welcomed the new European Commission's decision to switch responsibility for the pharmaceutical sector from DG Enterprise and Industry to the Health and Consumer policy directorate, DG Sanco. Critics have long claimed that pharmaceutical policy, as an integral part of public health policymaking, should be driven by medicines access and safety issues... 
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