It's called capitalism, walmart uses price negotiation for products, in essence because they buy so many they can get them for less, & because they sell so many they can sell them for less of a profit per item, & still make more money.
Suncoast always has the highest prices.
Wal-Mart has unbelievable purchase power. They buy in tremendous quantities, allowing them to beat the prices offered by their competition.
yes! that's the only reason i always prefer to shop with pricehitter, they have the complete comparison chart of other store's price structure, so you can figured out the store where to get best price.
They lower down some, and raise the price on others (not always DVD, but other merchandise in the store).
I found something the other day, related to what I'm saying. . . At Whole Foods, whole fresh crab was cheap, but the price of milk (normally cost $2.99 on sale elsewhere) cost about $6.99 there.