How do I make my 34 mo old son stop crying and whining to get what he wants?

[1stTimeMom1]

Almost every morning he whines and cries loudly about waking up his Dad or playing with a noisy toy. I try to explain that in the morning we have to keep our voices soft and let others sleep and that he should play quietly. I try to redirect him to other activities but he insists and uses crying to get his way.