Inattentional Blindness: How Memory Load Leaves Us 'Blind' To New Visual Information

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Trying to keep an image we've just seen in memory can leave us blind to things we are 'looking' at, according to the results of a new study supported by the Wellcome Trust. It's been known for some time that when our brains are focused on a task, we can fail to see other things that are in plain sight...
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