It May Be Breast Cancer Awareness Month, But Think Before You Buy Pink

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It's October 1 and it's that time of year when pink will be popping up everywhere in support of Breast Cancer Awareness Month. While many of us think we're doing a noble thing by buying pink shoes, pink bracelets and pink buckets of fried chicken, "pinkwashing" is often just a marketing ploy to sell more products. If you follow where those dollars go, it can be a slim percentage that makes it to the cause. Sure, there are companies who donate every dollar to the breast cancer research or patients (thank you), but how do you really know if it's real or just a scam? Just ask four questions. More »Post from: Blisstree
 
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