I'm getting tired of all these "why do women like jerks?" questions from bitter, unsuccessful guys so allow me to straighten things out here: We (women) don't like jerks. Who does? You really think girls like guys who treat us like dirt? We don't. It's just that so many jerks and @ssholes have what "nice guys" don't: Backbone. Balls. The ability to do what he wants and get he wants with assertion and confidence, caring more about about HIMSELF before caring about others, not putting women on a pedestal. That's the main factor that attracts women to the "bad boys". On the other hand the so called "nice guys" tend to lack these things and unfortunately they also tend to be very boring, predictable, and too eager to please. That's why they "lose" with women.
You can have backbone and balls without being a jerk, that's what women want: That good balance. I don't understand why so many people fail to realize that.
Peace.